Why Storytelling?

• People love stories; people tend to relate to stories and this creates an emotional connection with your brand or product.

• Sell without selling; create knowledge and trust which will drive customer action.

• Make your brand name memorable; a good story is more memorable than a tagline, especially when everyone else is using taglines.

• Stories can be shared; people share stories, not taglines.

Creativity is based on...

• Process; uncovering new, worthy ideas within a narrow time frame requires a content creation framework.

• Talent; either you have it or... practice.

• Knowledge; it can stimulate and enhance creativity.

Personas give answers to:

• What are your customers needs and wants?

• Which channels of communication are they using?

• How do they make decisions about their purchases?

• Which are their barriers in the purchase process?

• What do they value most in a product/service?