UX Design is not Drawing, is Researching

• Strategy; alignment with user needs and business goals.

• Scope; identification of the requirements and the specifications to be included.

• Structure; how the content is organized and discovered by the customers (Information Architecture).

• Skeleton; the wireframe of the website, its navigation and general layout.

• Surface; the visual design of the website (UI).

Types of Testing

• Functionality; links, forms, buttons, cookies, crawlability.

• Usability; navigation, content, UI and tasks by users.

• Errors and Exceptions; entering wrong information, server errors, critical errors.

• Compatibility; browser compatibility, OS & device compatibility.

• Performance; load time, handling of large input data.

• Security; login security, invalid form entries, web directories accessibility.

What is SEO and why it matters?

SEO is abbreviation for Search Engine Optimization and it refers to the improvement of a website's ranking in the results page of a search engine, i.e. Google.

Some people believe that SEO isn't significant for ChatGPT. SEO methodology and tactics can help ChatGPT to better understand the content of your website and provide the right (quality and amount of) information about your website or your brand, when prompted.

SEO is not just for search engines. A website with proper SEO offers a good UX (User Experience). Today, search engines rank websites based on UX criteria, meaning that their search results provide websites that are not only relevant to the keywords in the search bar but also offer value to users in terms of content quality, structure, and accessibility.